About Us

Our Mission

Pure Japan Inc. is a Japan-based specialist in highly curated, tailor-made travel, serving a global network of leading luxury travel designers.
We focus on delivering culturally immersive journeys that reflect the depth, subtlety, and refinement of Japan—crafted for clients who value authenticity over convention.
With privileged access to a discreet network of artisans, cultural figures, and exceptional service providers, we create experiences that are both rare and deeply considered.
We operate with precision, discretion, and flexibility,acting as a seamless extension of your brand, and ensuring every detail is handled with care.

Leadership

With more than 48 years of experience in the travel industry, Isao Numano has built a distinguished career, specializing in luxury travel to Japan since 2008. Known for creating highly curated, bespoke journeys, he has earned the trust and praise of discerning travelers from around the world.

In addition to serving private clients, he provides consulting and travel design services to major Japanese travel companies and international luxury travel brands. His work is informed by a deep understanding of both global luxury standards and the distinct cultural richness of Japan.

In 2013, he was invited to speak at the inaugural International Luxury Travel Market Japan (ILTM Japan 2013), where he appeared as a panelist in the opening forum moderated by CBS News Travel Editor Peter Greenberg. This marked him as a recognized authority in the field and brought his expertise to the attention of both the Japanese and international travel communities.

In February 2017, at the Traveller Made global convention in Deauville, France, he was honored as one of the “12 Most Influential Travel Designers in the World,” becoming the first recipient from Japan and from Asia.

Beyond his work as a travel designer, Mr. Numano has contributed to academic and industry development as a lecturer at Kyoto University and Seibu Bunri University, and as a panelist at a tourism business symposium hosted by Osaka Gakuin University.

Since 2020, he has served as an advisor to the Tokyo Convention & Visitors Bureau, focusing on promotional strategies for affluent travelers from Europe, North America, and Oceania.

His recent work includes leading national and regional initiatives commissioned by Japan’s Ministry of Land, Infrastructure, Transport and Tourism, including luxury travel development projects in Hokkaido, Nagano’s “New Golden Route,” and high-end inbound tourism content development in western Tokushima and Okinawa.

In March 2024, he received the “Most Thorough Travel Designer by Hotel Partners” award from Serandipians by Traveller Made, further recognizing his dedication to excellence and meticulous attention to detail in luxury travel design.

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